Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
Leonard M. Lodish ; Howard Lee Morgan ; Amy Kallianpur
| Year of publication: |
2001
|
|---|---|
| Authors: | Lodish, Leonard Melvin ; Morgan, Howard Lee ; Kallianpur, Amy |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 272 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-38244-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004613318