Entrepreneurial marketing : moving beyond marketing in new ventures
Year of publication: |
2010
|
---|---|
Authors: | Kraus, Sascha ; Harms, Rainer ; Fink, Matthias |
Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 11.2010, 1, p. 19-34
|
Subject: | Entrepreneurship | Entrepreneurship approach | Marketing | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning |
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