Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach

Abrar Ali Saiyed, Ateeque Shaikh and Suruchika Gupta

Year of publication:	2024
Authors:	Saiyed, Abrar Ali ; Shaikh, Ateeque ; Gupta, Suruchika
Subject:	Case study \| Craft-based microenterprises \| Emerging economies \| Entrepreneurial marketing \| Marketing mix \| Marketing strategy formulation \| Marketing strategy implementation \| Marketingmanagement \| Marketing management \| Schwellenländer \| Marketing \| KMU \| SME \| Entrepreneurship \| Entrepreneurship approach \| Internationales Marketing \| International marketing \| Strategisches Management \| Strategic management

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