Extent: | XX, 464 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and index Selecting the new ventureWhat's entrepreneurship about? : do you want to start a new business venture? -- New venture options : do you want to start a new business, buy one, or be a franchisee or corporate entrepreneur? -- What business? : how do you find opportunities and develop a business model? -- How do you assess the chances of venture success? feasibility analysis and protecting the business model legally -- Planning the new venture -- Business planning : what's your legal form and strategy? -- The marketing plan : who are your customers? -- The location and layout plan : what facilities do you need? -- The operations plan : how will you make the product? -- The human resource plan : how do you build the new venture team? -- The finance plan : how much money do you need? -- Financing and controlling the new venture -- Sources of funds : where do you get the money? -- Controls : how do you keep the new venture on track? -- Appendix A: Where can you get help? : sources of domestic and global assistance -- Appendix B: The business plan example. |
ISBN: | 978-0-415-82529-0 ; 978-0-415-82530-6 ; 978-0-203-39501-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400066