Entrepreneurial Vision : A Guide for Charting and Implementing the Visioning Process

Chapter 1: The Entrepreneurial Vision Imperative -- Chapter 2. Understanding Entrepreneurial Vision -- Chapter 3. The motivational roots of entrepreneurial vision -- Chapter 4. Measuring Entrepreneurial Motivation -- Chapter 5. Vision Frameworks based on Motivation -- Chapter 6. Creating Context through Networks: The Role of Early Advisors -- Chapter 7. Creating Context through Networks: Building the Entrepreneurial Team -- Chapter 8. Creating Vision Context through Market Insights: Deep Diving an Industry -- Chapter 9. Creating Market Vision Context: Proactive Market Orientation -- Chapter 10. Creating Market Vision Context: Using Market Learning Tools -- Chapter 11. Market Vision Creation -- Chapter 12. Technology Vision Creation -- Chapter 13. Crafting the Vision Statement -- Chapter 14. Determining the Market Niche Beachhead for Testing your Vision -- Chapter 15. Concept Testing -- Chapter 16. Refining the Vision’s Value-add and Value Proposition- Chapter 17. Willingness-to-Adopt (‘WTA’) Testing -- Chapter 18. Developing your Financial Vision -- Chapter 19. Communicating Your Vision -- Chapter 20. Conclusion: Bringing Your Vision to Life. .