Entry deterrence, product quality : price and advertising as signals
Year of publication: |
1998
|
---|---|
Authors: | Linnemer, Laurent |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 7.1998, 4, p. 615-645
|
Subject: | Markteintritt | Market entry | Monopol | Monopoly | Preismanagement | Pricing strategy | Produktqualität | Product quality | Werbung | Advertising | Theorie | Theory |
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