Entry mode choice : understanding the role of the firm's resources and capabilities and the new market environment
by Sarah J. Marsh
| Year of publication: |
1998
|
|---|---|
| Authors: | Marsh, Sarah J. |
| Subject: | Markteintrittsstrategie | Unternehmensentwicklung | Strategische Allianz |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 172 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Chapel Hill, Univ. of North Carolina, Diss., 1997 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004731953