Entry timing : enduring lessons and future directions
Year of publication: |
2015
|
---|---|
Authors: | Zachary, Miles A. ; Gianiodis, Peter T. ; Payne, G. Tyge ; Markman, Gideon D. |
Published in: |
Journal of management : JOM. - Thousand Oaks, Calif. : Sage Publ., ISSN 0149-2063, ZDB-ID 83220-0. - Vol. 41.2015, 5, p. 1388-1415
|
Subject: | entry timing | first-mover advantage | pioneer | time to entry | Markteintritt | Market entry | Zeit | Time | Theorie | Theory | Internationaler Markteintritt | International market entry |
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