Environmental consiciousness and brand equity : an impact assessment using analytical hierarchy process (AHP)
Siddharth Misra and Rajeev Kumar Panda
| Year of publication: |
2017
|
|---|---|
| Authors: | Misra, Siddharth ; Panda, Rajeev Kumar |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 1, p. 40-61
|
| Subject: | Brand equity | Analytical hierarchy process | Eco-literacy | Environmental activities | Environmental attributes | Enviornmental consiciousness | AHP-Verfahren | AHP approach | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Markenimage | Brand image | Entscheidung unter Unsicherheit | Decision under uncertainty |
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