Enviropreneurial marketing in greening corporate activities : evidence from four Chinese green firms
Year of publication: |
2016
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Authors: | Song-Turner, Helen ; Polonsky, Michael J. |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 28.2016, 5, p. 506-531
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Subject: | China | Strategy | Green marketing | Enviropreneurial marketing | Öko-Marketing | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management | Marketing |
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