Envisaging the impact of perceived corporate social responsibility on customer commitment under the patronage of corporate image
Kausar Fiaz Khawaja, Muddassar Sarfraz, Rimsha Jamil and Murat Ismet Haseki
| Year of publication: |
2021
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|---|---|
| Authors: | Khawaja, Kausar Fiaz ; Sarfraz, Muddassar ; Jamil, Rimsha ; Haseki, Murat Ismet |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 8.2021, 6, p. 533-552
|
| Subject: | banking sector | corporate social responsibility | CSR | corporate image | customer commitment | Pakistan | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Bank | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/MEJM.2021.118448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012693952