Equilibrium analysis of markup pricing strategies under power imbalance and supply chain competition
Yao-Yu Wang, Zhongsheng Hua, Jian-Cai Wang, and Fujun Lai
| Year of publication: |
November 2017
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|---|---|
| Authors: | Wang, Yao-Yu ; Hua, Zhongsheng ; Wang, Jian-Cai ; Lai, Fujun |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 64.2017, 4, p. 464-475
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| Subject: | Game theory | markup pricing | power structure | supply chain | vertical and horizontal competition | Lieferkette | Supply chain | Mark-up Pricing | Mark-up pricing | Spieltheorie | Preismanagement | Pricing strategy | Wettbewerb | Competition | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2017.2693991 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773098