Equilibrium markup pricing strategies for the dominant retailers under supply chain to chain competition
Yao-Yu Wang, Jiasen Sun and Jian-Cai Wang
| Year of publication: |
1-15 April 2016
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|---|---|
| Authors: | Wang, Yao-Yu ; Sun, Jiasen ; Wang, Jian-Cai |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 54.2016, 7/8 (1/15.4.), p. 2075-2092
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| Subject: | markup pricing | supply chain competition | dominant retailers | Stackelberg game | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Mark-up Pricing | Mark-up pricing | Einzelhandel | Retail trade | Wettbewerb | Competition | Spieltheorie | Game theory | Preiswettbewerb | Price competition | Lieferantenmanagement | Supplier relationship management |