Equilibrium Pricing and Advertising Strategies for Nondurable Experience Products in a Dynamic Duopoly
| Year of publication: |
1993
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|---|---|
| Authors: | Chintagunta, P.K. ; Rao, V.R. ; Vilcassim, N.J. |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 5822270. - Vol. 14.1993, 3, p. 221-234
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