Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dichter and Motivation Research, organised by the editors at the University of Vienna in December 2005]

ed. by Stefan Schwarzkopf; Rainer Gries

"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--

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Year of publication:	2010 ; 1. publ.
Other Persons:	Schwarzkopf, Stefan (ed.) ; Gries, Rainer (contributor) ; Dichter, Ernest (contributor)
Institutions:	International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien> (contributor)
Publisher:	Basingstoke [u.a.] : Palgrave Macmillan
Subject:	Ernest Dichter \| Konsumentenverhalten \| Consumer behaviour \| Motivation \| Marktforschung \| Market research \| Motivationspsychologie \| Marketing \| Verbraucherverhalten
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [hsozkult.de] ; Description [h-net.org]

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Extent:	XII, 293 S. Ill., graph. Darst. 23 cm
Conferences:	International Conference on Ernest Dichter and Motivation Research ; 1 (Vienna) : 2005.12.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzschrift ; Aufsatzsammlung ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Literaturangaben Machine generated contents note: Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity; R.Gries& S.SchwarzkopfPART I: DIMENSIONS OF DICHTER'S PERSONALITY -- Ernest Dichter and Religion; G.Sorgo -- Ernest Dichter, the Psychologist and Marketing Theorist; M.Tadajewski -- Ernest Dichter, the Motivational Researcher; R.Fullerton -- Ernest Dichter, the American; D.Horowitz -- PART II: THE BRANDING OF CONSUMER LIFE - CASE STUDIES ON ERNEST DICHTER'S WORK -- Dichter's Studies on Automobile Marketing; H.Karmasin -- Dichter and Fashion Marketing: the case of Du Pont Co.; R.Blaszczyk -- The Sex of Food: Dichter and Food Advertising; K.Parkin -- Patriarch or Interceder of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image; K.Krummeich & S.Lahm -- PATT III: THE EUROPEAN THEATRE -- Ernest Dichter and the Birth" of Post-war Consumerism; K.Hellmann -- The Depth Boy" and his Enemies; D.Schindelbeck -- Ernest Dichter in Austria; A.Morawetz -- Ernest Dichter in France; V.Pouillard -- Ernest Dichter in Great Britain; S.Schwarzkopf -- Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing; R.Gries & S.Schwarzkopf. Machine generated contents note: Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity; R.Gries& S.Schwarzkopf -- PART I: DIMENSIONS OF DICHTER'S PERSONALITY -- Ernest Dichter and Religion; G.Sorgo -- Ernest Dichter, the Psychologist and Marketing Theorist; M.Tadajewski -- Ernest Dichter, the Motivational Researcher; R.Fullerton -- Ernest Dichter, the American; D.Horowitz -- PART II: THE BRANDING OF CONSUMER LIFE - CASE STUDIES ON ERNEST DICHTER'S WORK -- Dichter's Studies on Automobile Marketing; H.Karmasin -- Dichter and Fashion Marketing: the case of Du Pont Co.; R.Blaszczyk -- The Sex of Food: Dichter and Food Advertising; K.Parkin -- Patriarch or Interceder of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image; K.Krummeich & S.Lahm -- PATT III: THE EUROPEAN THEATRE -- Ernest Dichter and the Birth" of Post-war Consumerism; K.Hellmann -- The Depth Boy" and his Enemies; D.Schindelbeck -- Ernest Dichter in Austria; A.Morawetz -- Ernest Dichter in France; V.Pouillard -- Ernest Dichter in Great Britain; S.Schwarzkopf -- Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing; R.Gries & S.Schwarzkopf. 1011
ISBN:	978-0-230-53799-6 ; 978-1-349-35955-4 ; 978-0-230-29394-6
Other identifiers:	10.1057/978-0-230-29394-6 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

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