ERP and the reengineering of industrial marketing processes - A prescriptive overview for the new-age marketing manager
| Year of publication: |
2002
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| Authors: | Gardiner, Stanley C. ; Hanna, Joe B. ; Latour, Michael S. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 31.2002, 4, p. 357-366
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