Erprobung innovativer Investitionsgüter bei Erstkunden
Saskia Kottkamp
| Year of publication: |
1998
|
|---|---|
| Authors: | Kottkamp, Saskia |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Innovationsmanagement | Innovation management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Ernährungsindustrie | Food industry | Maschinenbau | Machinery industry | Lieferantenmanagement | Supplier relationship management | Erfolgsfaktor | Success factor | Theorie | Theory | Deutschland | Germany | Investitionsgüterindustrie | Neues Produkt | Erprobung | Kunde |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVII, 273 S. |
|---|---|
| Series: | Betriebswirtschaftslehre für Technologie und Innovation. - Wiesbaden : Springer Gabler, ZDB-ID 1393566-5. - Vol. 26 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Kiel, Univ., Diss., 1998 |
| Notes: | Literaturverz. S. 217 - 244 kart. : DM 98.00, sfr 89.00, S 715.00 |
| ISBN: | 3-8244-0422-2 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429572