Extent: | XI, 131 S. graph. Darst. 24 cm, 100 gr. |
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Series: | Schriftenreihe Marketing & Controlling. - Wien : FHW. - Vol. Bd. 26 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. S. 124 - 131 |
ISBN: | 3-902079-25-8 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004898554