Escaping the Prior Knowledge Corridor: What Shapes the Number and Variety of Market Opportunities Identified Before Market Entry of Technology Start-ups?
Year of publication: |
2013
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Authors: | Gruber, Marc ; MacMillan, Ian C. ; Thompson, James D. |
Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Hanover, Md : INFORMS, ISSN 1047-7039, ZDB-ID 10222364. - Vol. 24.2013, 1, p. 280-300
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