Escaping the niche : how one company broke the mold
Year of publication: |
2022
|
---|---|
Authors: | Srikant, Chethan D. ; Donovan, Patrick |
Published in: |
The journal of business strategy. - Bradford : Emerald Group Publ., ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 43.2022, 2, p. 96-104
|
Subject: | Categories | Cedar fair | Corporate structure | Inherited identities | Mergers and acquisitions | Niche entrapment | Organizational complexities | Organizational identity | Regional amusement park | Strategic niche | Unternehmenskultur | Corporate culture | Übernahme | Takeover | Nischenstrategie | Niche marketing strategy | Strategisches Management | Strategic management |
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