Escaping the tyranny of choice: when fewer attributes make choice easier
Barbara Fasolo; Gary H. McClelland; Peter M. Todd
| Year of publication: |
2007
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|---|---|
| Authors: | Fasolo, Barbara ; McClelland, Gary H. ; Todd, Peter M. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 7.2007, 1, p. 13-26
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870659