ESSAY - Six Chasms in Need of Crossing - Technology strategists, beware: Other chasms exist beyond the gap separating early adopters and pragmatically minded customers. Here are some ways to bridge them.
| Year of publication: |
2001
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| Authors: | Dhebar, Anirudh |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 42.2001, 3, p. 95-100
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