ESSAY - Strategy as Improvisational Theater - Companies that want to outpace the competition throw out the script and improvise their way to new strategies.
Year of publication: |
2002
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Authors: | Kanter, Rosabeth Moss |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 43.2002, 2, p. 76-82
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