ESSAY - Weird Ideas That Spark Innovation - Counterintuitive approaches are helping companies keep their creative edge.
Year of publication: |
2002
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Authors: | Sutton, Robert I. |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 43.2002, 2, p. 83-87
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