Essays on learning from consumer response to support marketing mix decisions : empirical applications to decisions on product, price and promotion
vorgelegt von Thomas Fandrich
| Year of publication: |
2013
|
|---|---|
| Authors: | Fandrich, Thomas |
| Other Persons: | Albers, Sönke (contributor) |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXX, 5 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Kiel, Univ., Diss., 2013 |
| Notes: | Internetausg.: http://macau.uni-kiel.de/receive/dissertation_diss_00013730 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010231148