Essays on loyalty programs : insights on design elements and exit decisions
vorgelegt von Lena-Marie Rehnen
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Rehnen, Lena-Marie |
| Publisher: |
München |
| Subject: | Kundenbindungsprogramm | Loyalty program | Marketingtheorie | Marketing theory |
| Extent: | 2 Mikrofiche (circa VI, 139 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mikroform ; Hochschulschrift ; Sammlung ; Collection of articles written by one author |
| Language: | English |
| Thesis: | Dissertation, Ludwig-Maximilians-Universität München, 2016 |
| Notes: | Besteht aus 3 Artikeln aus verschiedenen Publikationen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669062