Essays on the effects of brand names and prices on consumer behavior

vorgelegt von Kristina Klein

Year of publication:	2012
Authors:	Klein, Kristina
Subject:	Markenführung \| Brand management \| Internationales Marketing \| International marketing \| Preismanagement \| Pricing strategy \| Konsumentenverhalten \| Consumer behaviour \| Markenname \| Preisbildung \| Verbraucherverhalten
Description of contents:	Description [digitool.hbz-nrw.de]
Published items:	5 hits in ECONIS - Online Catalogue of the ZBW

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