Essays on vertical brand extension : conceptual and empirical analyses
Diplom-Kauffrau Daniela Maria Götz
| Year of publication: |
2014
|
|---|---|
| Authors: | Götz, Daniela Maria |
| Publisher: |
Vallendar |
| Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Marke | Vertikale Produktdifferenzierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 87 Seiten, Seite XI - XVIII Illustrationen 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, WHU - Otto Beisheim School of Management Vallendar, 2015 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011504468