Essentials of corporate communication : implementing practices for effective reputation management
Cees B.M. van Riel and Charles J. Fombrun
| Year of publication: |
2007
|
|---|---|
| Authors: | Riel, Cees B. M. van ; Fombrun, Charles J. |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Unternehmen | Innerbetriebliche Kommunikation | Prestige |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 306 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-415-32826-8 ; 978-0-415-32826-5 |
| Classification: | Betriebliche Information und Kommunikation ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004885066