Essentials of marketing : text and cases
Geoff Lancaster ; Lester Massingham
| Year of publication: |
1999 ; 3. ed.
|
|---|---|
| Authors: | Lancaster, Geoffrey ; Massingham, Lester |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 539 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-07-709437-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004378003