Establishing a factor model for aesthetic preference for visual complexity of brand logo
Zongyuan Wang, Brittany R.L. Duff, and Russell B. Clayton
| Year of publication: |
2018
|
|---|---|
| Authors: | Wang, Zongyuan ; Duff, Brittany R. L. ; Clayton, Russell B. |
| Subject: | Produktgestaltung | Product design | Ästhetik | Aesthetics | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2017.1372325 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012242906