Estimating and validating asymmetric heterogeneous loss functions applied to health care fund raising
| Year of publication: |
1996
|
|---|---|
| Authors: | Bult, J.R. ; Wittink, D.R. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 13.1996, 3, p. 215-226
|