ESTIMATING BRAND LOYALTY AND SWITCHING WITH AN APPLICATION TO THE AUTOMOBILE MARKET.
Year of publication: |
1990
|
---|---|
Authors: | MCCARTHY, P.S. ; WRIGHT, G.P. ; KANNAN, P.K. |
Institutions: | Krannert School of Management, Purdue University |
Subject: | choice of products | market | econometric models | competitiveness |
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