Estimating causal installed-base effects : a bias-correction approach

Sridhar Narayanan; Harikesh S. Nair

Year of publication:	2011
Authors:	Narayanan, Sridhar ; Nair, Harikesh
Publisher:	Stanford, Calif. : Univ., Graduate School of Business
Subject:	Konsumentenverhalten \| Consumer behaviour \| Soziale Gruppe \| Social group \| Soziales Netzwerk \| Social network \| Virales Marketing \| Viral marketing \| Messung \| Measurement \| Marketingmanagement \| Marketing management \| Kfz-Industrie \| Automotive industry \| USA \| United States

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