Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry

Arash Shahin and Somayeh Mohammadi Shahiverdi

Year of publication:	2015
Authors:	Shahin, Arash ; Shahiverdi, Somayeh Mohammadi
Published in:	Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 22.2015, 5, p. 857-873
Subject:	Satisfaction \| Product design \| Quality \| Kano model \| Customer lifetime value \| New product development \| Kundenwert \| Customer value \| Produktentwicklung \| Kfz-Industrie \| Automotive industry \| Produktgestaltung \| Kundenzufriedenheit \| Customer satisfaction \| Beziehungsmarketing \| Relationship marketing \| Messung \| Measurement

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