Estimating Dynamic Relationships between Pork Advertising and Revenues
This study provides a long-run analysis of the impacts of brand and generic advertising on pork revenues. The existence of a feedback relationship between pork revenues and pork advertising is investigated. The results suggest that a short-run feedback relationship exists between total pork advertising and revenues, but not for revenues and generic pork advertising. Long-run analysis shows that revenues significantly affect both advertising measures. However, no evidence of feedback relationships was found in the long run. Results shed light on the nature of strategic responses by pork advertisers to changes in advertising by beef and poultry. Specifically, the results provide evidence that pork advertisers are accommodating to beef's changes, but respond competitively to poultry's. Copyright 2003 American Agricultural Economics Association
Year of publication: |
2003
|
---|---|
Authors: | Hyde, Jeffrey ; Foster, Kenneth |
Published in: |
Review of Agricultural Economics. - American Agricultural Economics Association. - Vol. 25.2003, 2, p. 279-293
|
Publisher: |
American Agricultural Economics Association |
Saved in:
freely available
Saved in favorites
Similar items by person
-
Estimating Dynamic Relationships between Pork Advertising and Revenues
Hyde, Jeffrey, (2003)
-
Estimating Dynamic Relationships between Pork Advertising and Revenues
Hyde, Jeffrey, (2003)
-
Leuer, Elizabeth R., (2008)
- More ...