Estimating loyalty and switching with an application to the automobile market
Patrick S. McCarthy ..
| Year of publication: |
1992
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|---|---|
| Other Persons: | McCarthy, Patrick S. (contributor) |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 38.1992, 10, p. 1371-1393
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| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Kfz-Markt | Automotive market | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001133858