Estimating market-level multiplicative models of promotion effects with linearly aggregated data . a parametric approach
Year of publication: |
2002
|
---|---|
Authors: | Bemmaor, Albert C. ; Wagner, Udo |
Published in: |
Econometric models in marketing ; 16. - Amsterdam [u.a.] : JAI [u.a.], ISBN 978-0-7623-0857-6. - 2002, p. 165-189
|
Subject: | Marktforschung | Market research | Werbewirkung | Advertising effects | Systematischer Fehler | Bias | Schätzung | Estimation | Süßwaren | Confectionery | Österreich | Austria | Frankreich | France | Waschmittel | Detergents |
-
Assessing measurement invariance of ordinal indicators in cross-national research
Temme, Dirk, (2006)
-
Zimmermann, Gregor, (2008)
-
Die Werbebeobachtung in Österreich
Fessel, Klaus, (2007)
- More ...
-
Diamantopoulos, Adamantios, (2012)
-
Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling
Wedel, Michel, (1999)
-
Modeling purchasing behavior with sudden "Death" : a flexible customer lifetime model
Bemmaor, Albert C., (2012)
- More ...