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Estimating the brand image in the process of accounting convergence : perceptions and practices gap

lonica Oncioiu
Year of publication:
[2017]
Authors: Oncioiu, lonica
Published in:
Value relevance of accounting information in capital markets. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-1900-3. - 2017, p. 156-168
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