Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market
| Year of publication: |
1986
|
|---|---|
| Authors: | Leeflang, Peter S. H. ; Reuyl, Jan C. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 23.1986, 1, p. 14-24
|
| Publisher: |
Elsevier |