Estimating the price range and the effect of price bundling strategies: an application to the hotel sector
Year of publication: |
2020
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Authors: | Dominique-Ferreira, Sérgio ; Antunes, Cristina |
Published in: |
European journal of management and business economics : EJM&BE. - Bingley : Emerald Publishing Limited, ISSN 2444-8494, ZDB-ID 2856989-1. - Vol. 29.2020, 2, p. 166-181
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Subject: | Hospitality management | Price | Price sensitivity | Bundling strategies | Pricing strategies | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Hotellerie | Hotel industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1108/EJMBE-04-2019-0066 [DOI] hdl:10419/254192 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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