Estimating Willingness‐to‐pay with Choice‐based Conjoint Analysis – Can Consumer Characteristics Explain Variations in Accuracy?
| Year of publication: |
2011
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|---|---|
| Authors: | Sichtmann, Christina ; Wilken, Robert ; Diamantopoulos, Adamantios |
| Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ, ISSN 1045-3172, ZDB-ID 10554348. - Vol. 22.2011, 4, p. 628-646
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