Estimation of posterior probabilities of consumer situational choices with neural network classifiers
| Year of publication: |
1999
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|---|---|
| Authors: | Hu, M.Y. ; Shanker, M. ; Hung, M.S. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 16.1999, 4, p. 307
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