Estimation of temporal variations in fan loyalty : application of multi-factor models
Young Hoon Lee
| Year of publication: |
2013
|
|---|---|
| Authors: | Lee, Young Hoon |
| Published in: |
The econometrics of sport. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78100-285-1. - 2013, p. 135-153
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Schätztheorie | Estimation theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205396