Estimation of willingness-to-pay : theory, measurement, application

Christoph Breidert

Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles at the Nokia online shop.

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Year of publication:	2006 ; 1. Aufl.
Authors:	Breidert, Christoph
Publisher:	Wiesbaden : Dt. Univ.-Verl
Subject:	Zahlungsbereitschaftsanalyse \| Willingness to pay \| Conjoint-Analyse \| Conjoint analysis \| Marktforschung \| Market research \| Mobiltelefon \| Mobile phone \| Schätzung \| Estimation \| Preis \| Price \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Theorie \| Theory \| Deutschland \| Germany \| Handy \| Electronic Shopping \| Preispolitik \| Verbraucherverhalten \| Zahlungsbereitschaft

Extent:	XX, 134 S. graph. Darst. 21 cm
Series:	Gabler Edition Wissenschaft
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift ; Thesis
Language:	English
Thesis:	Zugl.: Wien, Wirtschaftsuniv., Diss., 2005
ISBN:	3-8350-0399-2 ; 978-3-8350-0399-6
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

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