Eternal quest for the best : sequential (vs. simultaneous) option presentation undermines choice commitment
Cassie Mogilner; Baba Shiv; Sheena S. Iyengar
| Year of publication: |
2013
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|---|---|
| Authors: | Mogilner, Cassie ; Shiv, Baba ; Iyengar, Sheena |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 6, p. 1300-1312
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740311