Ethical claims and labelling : an analysis of consumers' beliefs and choice behaviours
Janet Hoek; Nicole Roling; David Holdsworth
| Year of publication: |
2013
|
|---|---|
| Authors: | Hoek, Janet ; Roling, Nicole ; Holdsworth, David |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 7/8, p. 772-792
|
| Subject: | ethical claims and labels | choice experiment | depth interviews | green marketing | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Öko-Marketing | Green marketing | Befragung | Interview | Zahlungsbereitschaftsanalyse | Willingness to pay | Umweltzeichen | Eco-label | Experiment | Verhaltensökonomik | Behavioral economics | Ethik | Ethics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790977