Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Joanna Strycharz, Claire M. Segijn
| Year of publication: |
2024
|
|---|---|
| Authors: | Strycharz, Joanna ; Segijn, Claire M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 173.2024, Art.-No. 114490, p. 1-13
|
| Subject: | Chilling effects | Consumer privacy | Digital advertising | Personalized advertising | Surveillance | Datenschutz | Data protection | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Vertrauen | Confidence | Direktmarketing | Direct marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114490 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014547918