Ethics and celebrity advertising : cases in the Indian advertising industry
Year of publication: |
2019
|
---|---|
Authors: | Singh, Gurbir ; Mishra, Abhishek |
Published in: |
Ethical branding and marketing : cases and lessons. - New York, NY : Routledge, ISBN 978-1-138-33727-5. - 2019, p. 173-184
|
Subject: | Werbewirtschaft | Advertising industry | Celebrity-Werbung | Celebrity endorsement | Indien | India |
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