Ethics and responsibility in relationship marketing : the business school and the next generation of managers
Johannes Perret and Marie Holmlund
| Year of publication: |
2013
|
|---|---|
| Authors: | Perret, Johannes ; Holmlund, Marie |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 7, p. 746-763
|
| Subject: | Marketing | Ethics | Curricula | Professional education | Relationship marketing | Beziehungsmarketing | Wirtschaftshochschule | Economics department | Ethik | Unternehmensethik | Business ethics | Führungskräfteentwicklung | Leadership development | Lehrplan | Curriculum | Wirtschaftsethik | Economic ethics | Betriebswirtschaftsstudium | Graduate business education | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227507